RUDE HEALTH

  • Klant: Rude Health
  • Merk: Rude Health
  • Markt: Organic Food
  • Categorie: Breakfast cereals, Bread substitutes, Plant based dairy & drinks
  • Brandcare tools: Fieldsales force

“We were impressed by the results, especially the increase in distribution and POS (display) placements. The evaluation of the sales cycle was presented into detail and gave us useful new insights of the industry.”

– Romy Brackel, Rude Health –

THE BRAND

In 2005 Nick and Camilla Barnard started a mission to make the tastiest muesli on the planet. Muesli that is so delicious that it will blow your pyjamas off, and so good for you that you can handle the whole world. Thirteen years later, the muesli still makes people happily jump out of bed in the morning. And in the meantime, a whole range of Rude Health products has been added – breakfast cereals, snacks and drinks, all made from the best ingredients.

Rude Health only uses the kind of ingredients you have in your kitchen cupboard at home – nothing unnatural, nothing refined. All the ingredients come from the tree, the field or the grove. And not from a factory or some shady laboratory. Rude Health believes that food should be made from food – without thickeners, flavourings or other rubbish. The proof is automatically reflected in the taste.

THE ASSIGNMENT

Rude Health is an established player in the UK market. This is not yet the case in the Netherlands, where this striking brand is only present for a relatively short time. For a young player it is always a challenge to build distribution and this requires a lot of time, creativity and perseverance. GreenSprout was commissioned to take stock of the current state of distribution and use this to map out the current position in the market. But the main task was to get new distribution points and to expand the existing ones. Every brand within the organic market has a good story. This definitely goes for Rude Health and it was our task was to tell this story during the sales cycle. All in all a challenging, but also fun job.

THE RESULT

After one sales cycle, most of the independent health food shops were introduced to Rude Health. Because we have the possibility of taking orders, we succeeded in winning a large number of new distribution points in all (breakfast) categories where they are represented. A number of striking displays have also been placed, which has provided visibility for the brand. The combination of activities has ensured that an improved foundation has been laid in which the brand can continue to grow sustainably.

WHAT THE CUSTOMER THINKS

“We were very satisfied with the Greensprout collaboration. We, as a small team in The Netherlands, were able to reach 200 independent organic shops more efficient through the collaboration together with Greensprout. They are the right fit to introduce Rude Health and tell our story. We were impressed by the results, especially the increase in distribution and POS (display) placements.

Ton & Feijo have a lot of experience within the Dutch organic industry, it was very helpful to implement their feedback while creating the plan. Both are well respected by the store owners, which enhances their credibility. The evaluation of the sales cycle was presented into detail and gave us useful new insights of the industry.”

– Romy Brackel, Rude Health –

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