“GreenSprout has made two rounds of visits to 200 natural food stores in the Netherlands for Simon Lévelt. In the first round, the focus was on our tea, and in the second round, we focused on our coffee range. During the store visits, the distribution of the entire range of Simon Lévelt was measured. This has created a good image of the position of Simon Lévelt in both the tea and coffee categories. Furthermore, a range analysis of the entire coffee and tea shelf has been performed and the shelf space has been measured, which means the competitive field has been fully mapped. Working with Feijo and Ton is good and pleasant, and it gives us useful and meaningful information. We have a special place in our hearts for the natural food stores, as our brand was partially raised there. Simon Lévelt was the first company to bring organic coffee and tea onto the Dutch market in the 80s. Unfortunately, we do not have our own team to visit the natural food stores. This is also due to the fact that our margins leave no room for this. We give both farmers and the consumers a fair price for very high quality coffee and tea.
– Sophie Schoonhoven, Simon Lévelt –