A number of store visit rounds involved working on insight into the market, distribution improvement, shelf position improvement and brand experience. The distribution and presentation of the primary range has improved significantly, which means the brand and the ‘Oriental’ category is now properly visible in most natural food stores. New products have been introduced successfully and have found their way to the shelves. In a number of stores, the meal categories were heavily overhauled, resulting in legible shelves and the invisible brand Yakso becoming visible again. During the collaboration, the idea of a distinctive Local Promotion activity also emerged. The ‘Yakso TukTuk on Tour’ toured the Netherlands for a number of months, with the Yakso TukTuk serving as a distinctive display in a number of stores. Thanks to promotions and a demo, many consumers have become acquainted with the Yakso range and have gained inspiration to easily prepare an oriental meal.