ZINTENZ

  • Customer: ZintenZ
  • Brand: ZintenZ organic cards
  • Market: Natuurvoeding
  • Category: Non Food
  • Brandcare tools: Rack jobbing

“The most special thing about working with GreenSprout is that they don’t just work with customers, but are really involved in your company!”

– Leo & Janna Kaniok – ZintenZ –

THE BRAND

ZintenZ is a publisher with a contemporary card concept. All greeting cards and stationery are made with paper from agricultural waste. The cards are also printed with bio-inks and with a waterless printing technique. This means everything is very sustainable and responsible. ZintenZ is the family company of Leo and Janna Kaniok. They have been active in the publishing world for more than 10 years. ZintenZ card mills can be found everywhere: in bookstores, gift shops, health shops and drugstores.

THE ASSIGNMENT

GreenSprout works with ‘brandpooling’. This means we combine the work for different clients during our store visits. ZintenZ delivers directly to stores and is already doing this in many stores our field service visited. Therefore, the assignment for ZintenZ was clear and simple: make sure the card mills always look neat and tidy and are well-filled. We do this through Rack Jobbing. In addition, there are plenty of opportunities to expand the number of points of sale for sustainable greeting cards and other related products. A great challenge, and one that GreenSprout can work with.

THE RESULT

The assignment for ZintenZ has barely begun, but major steps have already been made after the first round of visits. With the existing customers, we have begun the implementation of an improved ordering system that allows every representative to work easily and effectively. In time, this will result in better visible card mills with a clear product range. New card mills have also been added to existing points of sale, and a number of new points of sale have even been created. The most important aspect of the collaboration is ensuring that the card mills remain filled. We check the card mills during every store visit and if necessary, we place an order that is delivered by ZintenZ directly.

WHAT THE CUSTOMER THINKS

“I first met Ton Severrien in the elevator of the parking garage below the Ekoplaza in Alkmaar. We met again on the same day at Odin, a natural food store in Bergen. ‘Hey, what a coincidence!’, we said to each other. Of course, it was no coincidence; it was fate, and the GreenSprout seed had been planted. Now, we are huge fans. Ton and Feijo have opened the door to many natural food stores for us. This is great for sales, of course, but that is not all. They are working on sustainable relations, know their field and provide great advice. The most special thing about working with GreenSprout is that they don’t just work with customers, but are really involved in your company!”

– Leo & Janna Kaniok – ZintenZ –

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